The INNformer™ 

Real time, on demand compsets to improve your hotels’ competitive position.

The pursuit of profitability in the lodging industry is information dependent, labor-intensive, and highly competitive. These challenges have been complicated in recent years by a proliferation of costly distribution channels, already high and escalating fixed costs, recession, and the unprecedented and unpredictable impact of natural disasters and terrorism. In these uncertain times real-time compset analytics will arm hotels with information to strategically and quickly take control over unpredictable events which have immediate impact on local market conditions.

What hotels really want is INNformer: 
Automatic
Seamless
Real-time
On demand
Anywhere
Accurate
Complete
Intuitive
Actionable
Less Labor Intensive.  

With INNformer hotels don’t have to predict or guess what tonight’s best rate should be – they will KNOW IT.  

INNformer is precision focused on the profitable management and distribution of last-minute hotel rooms.  In 2010, over $12 billion in room revenue was generated by the unreserved guest. The unreserved, last-minute hotel guest segment is untapped, untargeted, unmanaged andunhappy. We take the “un” out.  (AH&LA Lodging Industry Survey 2010)

With INNformer Hotels Will:

• Increase efficiency and productivity which equals profitability.
• Save time getting compset information and make money because hotels will have the right information at the right time to optimize last-minute revenues.
• Be more aggressive in pricing because now your hotel will know when it has the last available rooms and other hotels are sold-out.
• Quickly solve overbooking situations knowing there are more rooms in the area.

What is INNformer?

• Web portal user interface.
• Web-based database and business logic software.
• Secure, private network environment.
• Leverages existing hotel Information Services / Information   Management investment.
• No training needed to read and interpret reports because they are intuitive and informative.
• No software license fee or server hardware investment.
• INNformer fits easily into existing operational and strategic scheme of things in the hotel industry.

Because INNformer is a seamless, automated, consolidated, centralized, shared, real-time database it becomes a super distribution hub for last-minute rooms – HotelVacancyNow – the hotels’ distribution channel.

Contact:

Leslie J. Mack
Founder
lmack@HOTELTechSystems.com
Columbus, OH